Sema corporate site

Corporate site redesign focused on solution-selling and demo conversion

I redesigned the Sema Software corporate website as a gateway into the upcoming React web app, with an emphasis on solution-selling and converting visitors into booked demos.

Fairly simple SaaSy design

I designed it in Figma and built it in Webflow, including a CMS-driven solutions section with auto-generated landing pages for sales outreach. The illustrations and iconography established a new design language that carried over into printed documents and presentations.

solution cards on the main page

solution cards

iconography reuse on the solutions page